Two Sisters, Two Continents, One Passion
- This is Vegan Sisters Apparel
Vegan Sisters Apparel was created from a place of love, for the planet’s creatures and natural world. Founded by two vegan sisters, the brand aims to spread a message of love, compassion and kindness for all living beings. The two sisters are passionate about creating a positive change in a world where they see too much cruelty, exploitation and destruction.
The brand creates wearable artwork to spread the message and start the conversation. They navigate the challenges of running a business from two different continents, one based in South Africa and one in Australia, with their joint passion for veganism as the driving force.
GET TO KNOW THE SISTERS
While the two sisters bring diverse skills to the business, they both have an unwavering commitment to artistry, quality, and authenticity.
Jo Reynolds – Creative Director
With 10+ years’ experience in the fashion industry, Jo brings invaluable industry knowledge and artistic skill to the brand. Her unique creative vision allows the brand to create one-of-a-kind vegan pieces that reach the hearts of vegans and non-vegans alike. She’s a passionate animal rights activist who’s advocating for a cruelty-free world.
Louise Reynolds – Marketing, Ops & Customer Service Director
Based on the Gold Coast, Louise brings 15+ years of customer relationship management experience, and vast marketing and operational experience to the business. She aims to provide a truly personalised customer experience to every VSA customer. She’s a passionate environmentalist and avid surfer, with a specific focus on preserving the ocean for future generations.
GET TO KNOW THE BRAND
Keen to promote local talent, the apparel brand partners with local vegan artists to create wearable artwork to spread the vegan message, spark interest and hopefully start many positive conversations.
Aiming to be an ethical brand is not just about the animals. Ensuring that human life is valued within the manufacturing process is key to the brand. The garments are ethically produced by a local seamstress to promote transparency within the production chain. This ensures good working conditions, and a living wage for those producing the garments, and supports the local manufacturing industry.
Small Batch Production
Overproduction is a huge problem within the fashion industry. Each VSA piece is produced in small amounts to avoid excessive production waste.
All garments are printed in Durban, Kwa-Zulu Natal using non-animal inks.
- Quality Focused
Every VSA piece is created with love using the highest quality fabric and production methods, so it lasts well beyond one season.
While the brand has a long way to go to becoming carbon neutral, sustainability is a focus. Their most recent T-shirt was created from recycled fabric – three plastic bottles were recycled to make each T-shirt. The recycled fabric is locally manufactured, diverting waste from landfill and once again supports the South African manufacturing industry. They’re also working hard to introduce organic cotton to their range, as it has much less environmental impact. Local production of their products also reduces the carbon footprint, eliminating the need to transport the garments from overseas.
The brand aims to spread the vegan message as far and wide as they can, while at the same time creating unique pieces that can be valued by wearers for years to come.